How do you unify the Timberland’s rugged outdoor sensibilities, Green initiatives and Iconic fashion style?

Look to what they are known for. The hard side’s shell is composed of recycled polycarbonate materials, along with a recycled polyester liner, and the molded shell is modeled after 6″ classic boot sole. At first glance, the mold seems like not big deal, but the articulation and definition of the cuts and detail set it apart. At the time, there was nothing quite like it. It took a lot of time and engineering to get the deep clear logo and mold precision. 

Team players from all fronts made this piece a success from the support of the brand, to the support from our sales team and Timberland’s licensing and design department.