Levis Strauss & Co. was established in San Francisco in 1852. They are the global leaders in denim.
Levis Strauss & Co. Holiday Bag collection was a special request from their team, for their e-comm and store Holiday Drop.
Drawing from historical materials, this 3 silhouette collection was fabricated out of 14oz waxed canvas. Archival rucksack shape, and traditional messenger bag had matching linings and leathers tied to their Holiday shoes and Apparel pieces. Red stitch details and the Levis Logo stamped bat wing, correlated with elements from their Blue Jeans.
The duffle bag shape was taken from the traditional trunk weekender bag. It featured a beautiful vintage inspired medallion print and full leather handles and pullers.
Client
Levis Strauss & Co.
Services
Special project, Full design service: conception to finished product, Licensing and Brand Management
Levis Strauss & Co. was established in San Francisco in 1852. They are the global leaders in denim.
Levis Strauss & Co. Holiday Bag collection was a special request from their team, for their e-comm and store Holiday Drop.
Drawing from historical materials, this 3 silhouette collection was fabricated out of 14oz waxed canvas. Archival rucksack shape, and traditional messenger bag had matching linings and leathers tied to their Holiday shoes and Apparel pieces. Red stitch details and the Levis Logo stamped bat wing, correlated with elements from their Blue Jeans.
The duffle bag shape was taken from the traditional trunk weekender bag. It featured a beautiful vintage inspired medallion print and full leather handles and pullers.