Client
Jenny Yuen

Services
Full Design: conception to finished production, seasonal campaign,  photoshoot services

Inspiration was taken from 70’s and 80’s rock stars, exploitation films, and Love-Ins. Miss Lonelyhearts was drawn from Nathaniel West’s book by the same name. Playful and sexy, 60’s and 70’s graphics and bold monochromatic color themes, playsuits and the perfect high waisted bells all become a core silhouettes of the collection. Easy on and easy off. 

From start to finish, I designed, spec’d, was in charge of samples, corrections, working with factories, and production runs along with aiding in the seasonal campaign concept and prep for the photoshoots. 

Below is a sample of the mood board for seasonal inspiration.